April 20, 2018

Toyota Motor Corporation (Toyota) announces today its plans toward the popularisation of electrified vehicles (EVs) for the decade 2020-2030. Toyota’s electrified vehicle strategy centres on a significant acceleration in the development and launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs).

Toyota has been working toward creating ever-better cars and an ever-better society under the thinking of contributing to a sustainable society and creating mobility that brings smiles to customers.

Addressing environmental challenges, such as global warming, air pollution, and limited natural resources and energy supply are of utmost importance to Toyota. “Environment” is one of the anchors of the company’s product development, alongside “safety/peace of mind” and “emotion.”

EVs, which are effective for economical consumption of fuel and promoting usage of alternative fuels, are indispensable in helping to solve current environmental issues. In October 2015, Toyota launched the Toyota Environmental Challenge 2050, which aims to reduce the negative impact of manufacturing and driving vehicles as much as possible and contribute to realising a sustainable society.

In the ever-better cars category, Toyota aims to reduce global average new-vehicle CO2 emissions by 90 percent from 2010 levels. Today’s announcement is the main pillar of a mid-to-long-term initiative to achieve this challenge.

FULL ARTICLE: Toyota Aims for Sales of More Than 5.5 Million Electrified Vehicles Including 1 Million Zero-Emission Vehicles per Year by 2030

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